Pinterest’s numbers are mind-blowing—537 million people use it monthly, and 8 out of 10 users have found a new brand while browsing. This platform could be your ticket to making money in 2025. We’ll show you the best ways of how to make money on Pinterest.
Pinterest stands out because its users aren’t just killing time. They come with purpose, looking for ideas and solutions to their problems. The platform’s user base grew by 7.3% from 2022 to 2023, which means your potential audience keeps getting bigger. Many affiliate marketers on this visual platform rake in hundreds or thousands of dollars each month through different money-making methods.
The numbers tell an interesting story: 85% of Pinterest users make it their first stop when they start new projects. This creates the perfect setup for you to showcase products and services. You can make money through affiliate marketing, sponsored posts, or direct product sales. The platform backs its creators too. Thanks to programs like the Pinterest Creator Fund, you’ll get extra resources to make money from your content. How to Make Money on Pinterest
Now seems like a great time to see how you can turn your Pinterest game into a money-making machine in 2025 and beyond.
How to Make Money on Pinterest
Step 1: Set Up Your Pinterest Business Account
A solid foundation helps you start making money on Pinterest. You need to set up a Pinterest business account to access features that standard users can’t use. Let’s see why upgrading matters and how you can do it right.
Why a business account matters.
The difference between casual pinning and earning money on Pinterest comes down to having a business account. Business accounts give you professional tools designed for marketing and monetization that personal accounts don’t offer.
A business account lets you access Pinterest Analytics to track how well your pins perform. [1] You’ll learn about your audience, see which content brings traffic, and understand engagement patterns. This information helps build your strategy to make money.
You’ll also get access to rich pins that show extra details about your linked pages. [2] To cite an instance, recipe pins can display ingredients, cooking times, and serving sizes automatically. This makes your content more appealing to potential customers.
Business accounts also let you use Pinterest’s advertising features. You can create promoted pins, video ads, carousel ads, and collection ads to reach more people beyond organic traffic. The best part? You control your marketing budget when running ads.
Your professional credibility grows with a business account. You can claim your website, verify your brand, and show how many monthly viewers you have. These features help build trust with your audience, which matters when they click affiliate links or buy products.
The platform makes these premium features available to everyone at no cost—Pinterest business accounts are free. Small businesses and beginners can start monetizing their online presence without spending money upfront. How to Make Money on Pinterest
How to switch or create one
Creating your Pinterest business account is simple. You have two options based on your situation:
If you’re new to Pinterest:
- Visit the Pinterest for Business website.
- Click the sign-up button to create a new account.
- Enter your email address (preferably a business email) and password.
- Select your language and location.
- Share information about your business for Pinterest’s customized recommendations.
- Add your website URL and contact details. [1]
If you already have a personal Pinterest account:
- Log into your existing Pinterest account.
- Click the dropdown menu in the top right corner next to your profile picture.
- Select “Convert to business” from the options.
- Click “Upgrade” when prompted.
- Fill out the business description questions that appear.
- Enter your business name, country/region, and website URL.
You can create a separate business account if you want to keep personal and professional activities apart. Pinterest no longer lets users link personal and business accounts. How to Make Money on Pinterest
After activating your business account, optimize your profile. Add a professional profile picture and cover image that match your brand. Write a keyword-rich bio describing what you offer. These elements help people find your professional profile.
Claiming your website should be your next step if you want to make money on Pinterest. This process verifies your website and connects it to your Pinterest account. You’ll be able to use rich pins and build trust with your audience. How to Make Money on Pinterest
Your new business account gives you access to the Pinterest Business Hub or Creator Hub. These tools show audience insights, performance metrics, and upcoming trends—valuable information for your monetization strategy.
Note that personal accounts work fine for saving ideas, but business accounts give you marketing tools. Since you want to make money on Pinterest, you’ll need a business account to access tools that turn your Pinterest presence into a profitable venture.
Step 2: Optimize Your Profile and Boards
Your Pinterest business account needs a well-optimized profile and boards to get maximum visibility. Think of your Pinterest presence as your digital storefront. A good setup can boost your chances to attract customers and make money by a lot.
Use keywords in your bio and board names.
Pinterest works like Google but with pictures. People find content through searches, which makes keywords vital to getting your pins noticed. The platform’s search system works differently from Google, but the basic idea stays the same.
Your profile name comes first. Don’t just stick to your brand name—add what you do. To name just one example, you could write “Your Brand | Interior Designer” or “Your Name | Recipe Developer.” This tells new followers what you offer right away and includes useful keywords. How to Make Money on Pinterest
Many creators don’t make the most of their 500-character bio. This space lets you add keywords about your business, target audience, and content. Keep it natural—don’t stuff it with keywords. Help Pinterest understand your content while keeping it readable for real people.
Board names give you another chance to use keywords. Cute titles might sound fun, but they don’t help Pinterest understand your content. Pick specific, descriptive names with relevant keywords. “Budget-Friendly Home Decor Ideas” works better than “Cool Stuff.” “Easy Weeknight Dinner Recipes” tells people exactly what they’ll find. How to Make Money on Pinterest
Board descriptions matter too, though many people skip them. Write full descriptions that naturally include keywords about your board’s content. This helps Pinterest show your boards to the right people.
The Pinterest search bar helps you find popular keywords. Type something, and Pinterest suggests common search phrases. These suggestions show how your audience looks for content like yours. How to Make Money on Pinterest
Claim your website and enable rich pins.
Claiming your website proves you own it and links it to your Pinterest profile. This verification brings several benefits that help you make money. How to Make Money on Pinterest
Pinterest will connect all pins from your website to your account, no matter who pinned them first. Your profile picture shows up next to your content, which builds trust. Users also see a follow button with these pins, making it easier to grow your following.
Verified website owners’ pins rank higher in search results. You’ll also get access to Pinterest Analytics after verification. These numbers show how well your content performs, helping you focus on what works best. How to Make Money on Pinterest
You can verify your website in three ways:
- Adding an HTML tag to your website’s header
- Uploading an HTML file to your web server
- Adding a DNS TXT record to your domain settings
Pick the method that matches your technical skills. The verification stays active even if you remove the code later.
Rich pins make your Pinterest presence even better. They automatically pull information from your website to your pins. Three main types exist:
- Article rich pins: Show headline, description, and author name from blog posts.
- Product Rich Pins: Display current pricing, availability, and product details.
- Recipe Rich Pins: List ingredients, cooking times, and serving information.
Rich pins keep this extra information even when others save your content. Your brand message stays intact as pins spread across Pinterest. Updates to your website (like price changes or new article titles) automatically show up in rich pins too. How to Make Money on Pinterest
WordPress users can add rich pins easily with plugins like Yoast SEO. These plugins add the needed meta tags automatically. You can also add Schema.org or Open Graph markup manually to your site’s code.
Rich pins improve how users experience your content. People see more details before clicking, which means better traffic to your site. These visitors know what to expect and are more likely to engage with your money-making content.
A well-optimized profile with strategic keywords and rich pins creates solid ground for making money on Pinterest. These elements work together to get you noticed, build trust, and bring engaged visitors to your content. How to Make Money on Pinterest
Step 3: Create High-Quality, Clickable Pins
Professional-looking pins are the lifeblood of making money on Pinterest. The visual appeal of your pins affects your click-through rates and your earning potential. Here’s how to make pins that look great and turn viewers into website visitors and customers.
Design tips for engaging pins
Your pins need to make people stop scrolling. Pinterest thrives on visuals, and first impressions make all the difference. Eye-catching designs boost the chances of users noticing your content and clicking on your monetized pins. How to Make Money on Pinterest
The right dimensions make a huge difference. Pinterest likes vertical images with a 2:3 aspect ratio (1000×1500 pixels works great). Vertical pins show up bigger in feeds and stay visible longer as people scroll. This gives your content more exposure. Too-tall pins might get cut off, while square or horizontal images don’t perform well because they take up less space.
These visual elements have proven to work:
- High-quality images: Pick crisp, clear photos that showcase your subject. Blurry or low-res images make potential customers lose trust quickly.
- Clean, minimal design: The Pinterest algorithm and users prefer pins with plenty of white space and clean lines. Simple designs perform better than busy ones.
- Contrasting colors: Warm colors do better than cool ones on Pinterest. The key is to create contrast that makes your text easy to read and images stand out.
- Readable typography: Don’t use script fonts for main text—they’re tough to read and hurt your Pinterest SEO since the platform doesn’t interpret them well. Simple sans-serif or serif fonts work best, especially on mobile.
- Strategic branding: Put your logo or website URL in the top half of the pin. Pinterest buttons can cover the bottom part. Keep branding subtle, though—people click for valuable content, not logos. How to Make Money on Pinterest
Keep text on pins simple but meaningful. Add just enough text to get your message across—a short, compelling headline that matches your pin’s goal works best. Note that most Pinterest users browse on their phones, so test how your designs look at smaller sizes.
“Ask yourself, what do I want my audience to understand about this Pin?” suggest Pinterest design experts. Every element should support that goal without cluttering the design. How to Make Money on Pinterest
Best practices for pin descriptions and titles
Your pin’s text elements play a vital role in driving traffic and conversions. These written parts help Pinterest’s algorithm and users grasp your content’s value. How to Make Money on Pinterest
Write strategic pin titles. You get 100 characters, but Pinterest only shows about 30-40 characters in feeds. Put your most important keywords first. Pins with brand names in the first sentence of descriptions get 54% more email signups and boost online sales.
These title formats work well:
- Number + Adjective + Keyword + Promise (Example: “5 Simple Pinterest Strategies to Double Your Income”)
- Trigger Word/Adjective + Keyword + Promise (Example: “Proven Pinterest Method for Passive Income in 2025”)
Pin descriptions give you 500 characters. They serve two key purposes: helping Pinterest understand your content (SEO) and convincing users to click. Put relevant keywords near the start of your description. Keep the tone conversational—stuffing keywords will hurt your performance. How to Make Money on Pinterest
Your brand name should appear in the description’s first line. Pinterest data shows this simple step leads to better conversion rates.
End with a clear call to action (CTA) that tells users what to do next. Strong CTAs boost email signups by 70% and online sales by 6%. Simple phrases like “Shop now,” “Learn more,” or “Try this today” work great.
Pin titles grab attention, while descriptions add context and keywords. Together, they improve your discoverability and click-through rates.
Product pins sell 28% better when you include prices in descriptions. Clear, action-focused wording consistently outperforms vague messages. How to Make Money on Pinterest
Make sure each pin links to relevant content. Pins without links or broken links waste engagement potential and hurt your money-making efforts. How to Make Money on Pinterest
These design and text strategies will help you create pins that look professional and attract clicks, drive traffic, and generate income from Pinterest. How to Make Money on Pinterest
Step 4: Drive Traffic to Your Blog or Store
Your Pinterest success depends on knowing how to drive targeted traffic to your digital properties. Pinterest sends 33% more referral traffic to websites than Facebook. This makes mastering traffic generation crucial to boost your earning potential.
Linking pins to landing pages
Pinterest works as a visual search engine where each pin should lead users to content they can buy. Users who like your pins expect the ‘Visit site’ button to take them somewhere useful and valuable. How to Make Money on Pinterest
Pinterest has updated how destination links show up on pins. The platform now offers two spots for the ‘Visit site’ link. The button appears next to the pin title when your pin matches the landing page content well. However, if Pinterest can’t verify your landing page quality or spots mismatches with pin content, the link moves to a dropdown menu. This change substantially reduces click-through rates.
Your links will stay visible if you follow these key practices:
- Let PinterestBot crawl your site to understand your content better.
- Make sure all links work properly.
- Keep your pin images and text matching your landing page content.
- Load pages quickly (under 4 seconds).
- Keep your domain safe and spam-free.
The destination page matters as much as the pin. Custom landing pages for Pinterest traffic work better than general pages. These pages should match your pin’s look to build trust and encourage action. How to Make Money on Pinterest
Product Rich Pins help sell items by showing current prices and availability right on the pin. Users who click through to your store already know basic product details, making them more likely to buy. How to Make Money on Pinterest
Article Rich Pins show your blog post’s title, description, and author name. This extra context helps attract genuinely interested readers. These enhanced pins also help establish you as an expert in your field.
Using Pinterest to grow email lists
Email lists offer one of the best ways to make money from Pinterest traffic. Yes, it is true—an email list gives you direct access to potential customers. This creates chances to earn through product sales, affiliate marketing, or sponsored content.
Start by creating blog content your audience needs. Then develop a lead magnet—a free resource solving a specific problem. This approach works well to collect email addresses. How to Make Money on Pinterest
Your lead magnet should naturally follow your blog post content. It should feel like the next step in the reader’s trip. Popular formats include
- Checklists, worksheets, or templates tied to your blog topic
- Short guides expanding on post concepts
- Swipe files or examples to help readers take action.
- Minicourses or video tutorials adding extra value
After creating your lead magnet, add an opt-in form to your blog post. Design pins that showcase both your content and free resource. This two-step method gets more clicks than pins promoting blog content alone. Users love free, valuable resources.
Pinterest’s power for list building comes from its automatic nature. Other platforms need daily lead magnet promotion. Pinterest keeps showing your pins to interested users over time. This brings in subscribers consistently without extra work.
Pins leading to your own claimed website usually perform better than third-party opt-in pages. Having full control improves pin performance and lets you track results better. It also creates a smoother brand experience. How to Make Money on Pinterest
These traffic-driving strategies build the foundation you need for the final step: turning your Pinterest presence into real income.
Step 5: Monetize with Affiliate Links and Product Pins
Your Pinterest traffic is growing. Now it’s time to turn those visitors into income through direct monetization strategies.
How to add affiliate links to pins
Pinterest users can earn money through affiliate marketing commissions when their followers buy products through their links. You should join affiliate programs that match your audience’s interests through networks like ShareASale or Shopify. How to Make Money on Pinterest
Here’s how to add affiliate links to your pins:
- Copy your affiliate link from your affiliate network dashboard.
- Click the plus button to create a new pin.
- Upload a high-quality vertical image (a 2:3 ratio works best).
- Add a compelling title and description with relevant keywords.
- Paste your unmodified affiliate link in the destination URL field.
Being transparent about affiliate links is a vital part of Pinterest’s requirements. Add phrases like “affiliate link,” “paid link,” or “sponsored” in your description. You can also use hashtags such as #affiliatelink at the start of your text.
Idea Pins give you another way to make use of affiliate links through product tags. Simply create your Idea Pin, tap the sticker icon, select “Product Tag,” and choose “Use a Link” to add your affiliate URL. How to Make Money on Pinterest
Using product tagging and catalogs
Product tagging creates an interactive shopping experience that lets users click items directly within pins. Pinterest data shows users are 70% more likely to shop when they see products tagged in lifestyle images.
Follow these steps to add product tags:
- Create a new pin through your business account.
- Click “Add products” on the right side of the creation panel.
- Either search existing product pins by name or use a link to create a new product pin.
- Position the tag appropriately on your image.
Pinterest Catalogs help merchants create dynamic shopping experiences automatically. Your catalog connection allows Pinterest to create product pins that pull details straight from your feed. This keeps pricing and availability current. How to Make Money on Pinterest
Your catalog brings extra benefits:
- Automatic creation of product pins for each item in your inventory
- Daily feed checks that keep your products up-to-date
- A dedicated Shop tab on your profile populated directly from your catalog
Products shown in context through lifestyle images work better than plain backgrounds for both affiliate links and product tags.
FAQs
Q1. How can I start making money on Pinterest in 2025? To start making money on Pinterest in 2025, set up a business account, optimize your profile with relevant keywords, create high-quality pins, drive traffic to your blog or store, and monetize through affiliate marketing or product sales. Focus on creating valuable content that resonates with your target audience and consistently engage with the platform. How to Make Money on Pinterest
Q2. What are rich pins, and why are they important for monetization? Rich pins are enhanced pins that automatically sync information from your website to your pins, making them more informative and engaging. They’re important for monetization because they provide additional context to users, improving click-through rates and conversions. Rich pins come in three types: article, product, and recipe, each offering specific benefits for different content creators. How to Make Money on Pinterest
Q3. How do I create pins that are more likely to get clicked? To create clickable pins, use high-quality vertical images with a 2:3 aspect ratio, incorporate contrasting colors, and use readable typography. Keep designs clean and minimal, include a clear call to action, and ensure your pin title and description are keyword-rich and compelling. Test your designs at smaller sizes to ensure they’re effective on mobile devices. How to Make Money on Pinterest
Q4. Can I use Pinterest to grow my email list? Yes, Pinterest can be an effective tool for growing your email list. Create valuable blog content and offer a related lead magnet (like a free guide or checklist) in exchange for email addresses. Design pins that highlight both your blog content and the free resource. Pinterest’s long-term content distribution can help you consistently generate subscribers over time. How to Make Money on Pinterest
Q5. What’s the best way to use affiliate links on Pinterest? To use affiliate links effectively on Pinterest, join relevant affiliate programs and create pins with high-quality images that showcase the products. Add your unmodified affiliate link as the destination URL when creating the pin. Be transparent by disclosing that your pin contains affiliate content in the description. You can also use product tags in Idea Pins to add affiliate links to specific items within your content. How to Make Money on Pinterest
A Step By Step Guide on How to Make Money on Pinterest in 2025. Hope You Like it.
